Take This Compact Along, "Just in Case"
By Jenny Peters
March 10, 2006 @ 5:32 PM

Marsha Graham wants women to be in control. But the singer-actress turned entrepreneur knows that one of the toughest places for females to feel any level of control is often in the bedroom. And while she doesn't have any suggestions as to how to manage the male of the species (who really does, anyway?), Graham has created a new compact that takes one worry out of the sexual equation.

"Women have always been responsible for birth control," she says wisely. "So why not come up with a way that we can carry condoms discreetly? That's where the idea for the "Just in Case" compact was born. It's a way to carry condoms without embarrassment. It's just a compact in your purse, no one can tell what it really is."

Her product is simple, a discreet acrylic compact in pretty colors like "Petulant Pink, Luscious Lime, Goddess Gold, Mystic Metal, and Rendez-Vous Red," that when opened seems to be just a touch-up mirror. But the empowered owner knows its secret, that the under section opens to reveal two condoms nestled within.

Graham, who recently launched Just in Case with her daughter Rachael Sudul, explains that this simple compact is the key to making every woman a truly independent, in control sexual being.

"We really wanted to give women a sense of empowerment, give them a sense of confidence, and do it all with style! We know women, and we know they don't have condoms floating around in their purses, despite the fact that we all know we should. We all have the education, we've all gotten the information about AIDS and STDs and the need for protection beyond pregnancy, but we're not changing our practices. So we're giving women an easy way to change."

The fifty something businesswoman also wants to make sure that women of every age are being wise, not just the younger ones at risk of unwanted pregnancies. "There are lots of, let's call them 'mature' women, who need Just in Case, too. Because women of all ages need to remember that condoms are not just for contraception. They are for protection from all the things that are floating around out there!"

Just in Case compacts range from $24-$150 and are sold at Fred Segal in Los Angeles, in Las Vegas at the MGM Mirage, the Palms, and the Venetian, and on line at www.justincaseinc.com.

As Graham reminds, every woman should follow the Just in Case company slogan, "Love Well. Love Wisely."

"I really believe that women need to step forward to take this responsibility themselves. If I can help one woman protect herself, that's great."